Belle Journée is a perfume for the person in their late 20's or 30's. They are someone who could be in school, working on THEIR career or perhaps married with children. Whatever THEIR status might be, THEY ARE always on the go. The green notes from the fragrance, along with the leaf motif and light green colors, are designed for the PERSON on the go to take a breath and stay calm. It's meant to remind THEM to have a beautiful day, everyday.
Perfume box packaging and card that holds the sample perfume bottle. The leaf motif is all throughout which ties the entire collection together into one cohesive piece.
Perfume bottle which has the leaf motif wrapped all around. The leaf around the bottle is shiny while the bottle itself is frosted.
When we take a scent card, we want to know how the perfume smells throughout the day. Unfortunately, it's difficult to do when we end up putting them in our pockets or purse, perhaps with other scent cards.
However; with Belle Journée, you just wrap it around you wrist and can smell the fragrance throughout the day. Fragrance card is in a leaf motif which you can wrap around your wrist. Usually when you spray scent on a card, you end up putting in your purse or pocket. The wrap around scent card allows your to smell how the fragrance smells after it has aired for a while.
Print ad which can be featured inside a magazine. The light green colors provides a sense of calm which ties back into the description of how it's made for a person who needs a sense of peace from their hectic and busy lifestyle.